Within the forms of advertising there are also styles that contribute to who your target audience is going to be. This is because different styles will appeal to different groups of people such as romance to girls and horror to boys.
One style that is used is humour and this is because humour has a very wide target audience. Although humour is used widely and can be very effective, if not done correctly then it could easily be counter productive and turn people off of the thing you are advertising. This style will be memorable because the jokes in the advert will make people remember the joke and then link it with the advert and therefore the product. An example of an advert that uses humour is the Argos advert with the aliens. This is a good example because the use of aliens can be made funny for al the family and not just one set of people. The humour in this advert is shown when the aliens get a 3D tv and hide behind the sofa. This is funny because they are scared of something that is used in everyday life by humans. This style is successful because of the amount of emotion and memorability of it.
Another style of advert is horror which makes people scared and therefore gets the audience to be on edge and concentrate on the advert. An advert using this style will be memorable because of the emotional response it provokes. Although this is effective it also limits your target audience as you would not be able to show a scary advert before a certain time and usually miss getting children to view your advert. However this is not a problem if the product does not affect children such as this phones 4u advert. This advert works as a scary one because i builds up suspense. This is also a good style for this advert because the target audience is teenagers and adults who are able to watch this advert and buy the product. This advert is successful for the product because of its effective in getting across its point and the memorability due to the audience being frightened.
Parody adverts are common as it links a text that already exists with the advert and can have a range of audience depending on what text is being recreated. Usually adverts will make parodies of things that are popular and people find happy or good so it would usually cause a happy feeling in the audience. A popular parody advert is confused.com that uses the song YMCA but changes the words to fit in with their business. Because the song is well known by the majority of people this advert can link themselves with the song meaning when someone thinks of YMCA they will most likely also think of confused.com. This is suitable for the product because it allows the company to give lots of relavent information in a catchy song that fits with the happy, lively animation. I think this style is successful because if it achieves its goal then the audience will link the product with the thing that the advert has made a parody of and therefore people will think of the product when thinking of the text that has been used.
An advert with a jingle is a good style to use as it will usually make people feel happy and a short jingle will usually get stuck into someones head so they will keep on remembering your product. A risk when using a jingle is that if not done well then could result in your advertisement campaign be ruined due to poor feedback. The style is successful in selling the product because it is fun and different to other adverts on at the time giving it a unique edge. The advert involves a variety of people implying its for everyone. This advert and style are successful because of its catchiness so people will remember the jingle and then the product.
Shocking adverts are usually created for charity adverts to create an emotional response from the audience, usually sadness or guilt. It makes the advert memorable because of the response made by the audience causing them to not forget the shocking images or videos shown. This style is suitable for the purpose because of the emotional side that the audience will feel and therefore make the audience want to do something about what they have just saw by donating. This style is successful becasue there are no fancy graphics or animations involved meaning the advert gets straight to the point and people know instantly what the adverts about.
Sex appeal is what adverts and if done correct they can arouse both men and women which means that they will be concentrating on the advert throughout. Adverts that usually do this are ones for make up or aftershave/perfume. It will make the advert memorable because the audience would continue thinking about the people and situation that the advert took place in. I think it is a suitable style for make up and aftershave adverts because it makes the audience think that if they buy or use the product then they will get the women/man. This device is successful because it makes the audience slightly aroused and make them focus on the advert then make them want to buy the product. The advert below uses this well by also using a celebrity to create a higher sense of passion between the characters and a more emotional response from the audience.
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