Production requirements

Camera

Canon XF305

Weekend Hire  £207

Mic

Beyer MCE86 directional and windshield

Weekly Hire £17

Lighting

Photon Beard 200w lighting system

Weekend Hire £41

Tripod

Dolly and Track

Weekend Hire £53

Locations

Hainault Forest - No power supply in the forest so we will have to make sure the camera does not run out of charge. We can take spare batteries to make sure this doest happen. If it is wet then there would be a danger of slipping over the wet leaves and potentially causing injury.

The Chase Nature Reserve - Same problems as above. Land is privately owned so we could be told to get off at any point. Area may be difficult to get to with the equipment.

Actors

We will star in the advert with a few of our friends so we will not have to hold auditions to receive the actors needed. Also because we are using our friends there is no need for them to sign a disclaimer and will not have the risk of getting sued if anything bad does happen.

Costumes

For our characters we will need to get a robin hood costume, medieval soldier costume and a simple medieval peasant costume. We will have to order these from online and would be looking at around £5-£10 per costume.

Props 

For this advert we will need a bow and arrow which we already have, a piece of cloth which can be easily obtained and finally some polos which are also easy to get.

Filming

Filming will take one weekend and the post production stage will take just under a week.  

My Pitch (Video)

My Pitch

Polo advert from DMC1996

Assignment 2: Task 4: Potential Problems

Whilst planning an advert yo need to look at potential problems that may occur whilst or after the advert has been filmed. If this is not done and the company create the advert then is said that it can not be aired the money that it cost to make the advert would be lost along with the time.

Potential Problems:
Non-broadcasting codes
15.5-Marketing communications must not condone or encourage damaging oral health care practices, especially in children. - This could be a potential problem because of our product which, if eaten excessively could result in oral hygiene problems. To possibly overcome this code we could add a disclaimer at the end of the advert and not add children into our advert. This could eradicate this problem because we would have said not to eat too many as it could cause oral health issues. Not adding children would mean that we are not solely aiming the advert at children. 

Broadcasting codes
 4.9 - Advertisements must not condone or encourage violence, crime, disorder or anti-social behavior.- This could be a potential problem when creating our advert because of the use of a bow and arrow which could be used as a weapon. To stop this potential problem we can add information at the bottom after or towards the end of the advert to say how this equipment could be dangerous and to take care if using it.

10.1.4    guns (including replica guns), gun clubs and offensive weapons. “Offensive weapons” are items made or adapted to cause injury. References to clay pigeon shoots are permitted only as part of a wider range of outdoor pursuits- This could be a potential problem because we are using a bow and arrow which was designed as a weapon and can cause harm to people. However because we are dressing as robin hood which is a famous and well known work of fiction  the use audience will realise that it is not real so people may not be seen as harmful by people.

Assignment 2: Task 2: Ideas Generation

Assignment 2: Task 1: Market Research

Doing market research will allow us to find what styles and forms other adverts that sell similar products. This is useful information to have so that we can determine if our idea of the style and form would fit in with other adverts but also stand out. To get an accurate idea of the styles used by these companies i should try to get a range of mint companies instead of one to get a oversight of how these adverts are made.

The first Company that i have found is tic tac and this company has changed its style of adverts from the 90's to now. This first example is an advert from 1993 and is in the style of talking heads.



Although this an advert which sells a product similar to the one we are selling because it is from 1993 it means it will not helpful to researching the market for Polos. This is because since the time this advert was made society and the media have changed so people may not respond the same way to this advert as they may have in the 90's.

The next advert would better suited to use for market research because it has been made more recently than the one above and therefore the audience is unlikely to change much between 2008 and now. This advert uses humour which is the same style our advert is going take the form of.



After asking some people what adverts they like 3 answered compare the meerkat and one was the William hill bird is the word advert. This shows that the the audience prefers humor in adverts than any other genre.

Assignment 2: Task 1: Target Audience Research

To find our target audience we first have to do some research such as questionnaires and focus groups. Doing this research will ensure that we do not make the advert completely wrong and it doesn't appeal to our target audience. The first form of research we done was a survey where we asked people questions and they  answered. In this survey we asked 14 people, a mix of boys and girls which helped us get a fair and equal answer. In this survey we asked questions like: 'Do you like Polos?', What is your favourite genre?' and  'When was the last time you brought Polos?'
For the fist question we asked the public 'Do you like Polos?' We asked this question to see if the people we asked liked the product and if they didn't then we would be able to see what they thought of the product. The results of this question are shown below in the chart:-

This pie chart shows that the majority of people do like Polos, 3 being girls and 6 boys. From this chart we can gather that most people do likePolos and thee is a need to create an advert as there are people who do not like Polos or do a bit.
The second question that we asked in our survey was the age of the participants and all answered 16-20. This is not good as it means we do not have a wide range of views from different age groups about the product. Even though this is not all good we are still able to easily see that the results from this survey were conducted by the age group we are looking to create the advert for.
Our third question was 'Would you purchase Polos?' We asked this question to see if people actually purchase the product or get Polos off of other people. This was an important question to ask as it let us also know if the product was brought a lot.The result are seen below:-

This chart shows that the majority of people asked would purchase Polos with 6 boys answering they would compared to 5 girls which could show our target audience would be aimed more towards boys than girls.

The fourth question was one that related directly to the production of our advert and was 'What is your favourite genre?' This question was asked so that we could see what style we should have our advert in for the target audience. Our results supported our thoughts about what the most popular genre would be and therefore we are able to continue with our ideas about the advert. The results are shown below in a pie chart:-

From these results we are able to see how the audience would react to the advert in the way if they are interested in the advert or if the focus would be shifted somewhere else.

The final question that we asked was when was the last time you bought Polos and will be used to see if Polos are doing well in the market. From the results that we received it appears that Polos are brought quite often but are still people who rarely or don't buy them. The results are below:

These results clearly show that the majority of people have bought Polos at some point in their life.

Focus Group

Other than creating a survey to give us quantitative results we also made a focus group to ask more questions and to get more detailed answers. We asked some questions that we had already asked on the survey but asking them to our focus group we could get more insight. The first question that we asked was 'Do you like Polo's?' to which they both answered yes. The next question that we asked the fous group was 'What colour would you associate with Polo's?' The answers tt we got this question were white and blue to which we followed up asking why.

Assignment 2: Task 1: Product Ideas

For our advert we have to think of a products to advertise. The products we have come with are:
Bigger Baby Bells
Zip up pockets on the bottom
Another idea was to set the advert in olden times and do an advert for an existing product, the products we had come up with are:
Cheese Graters
Velcro
Polo's

Assignment 1: Task 8: Reference

Task 1

www.youtube.com

Task 2

www.youtube.com

http://www.qualitylogoproducts.com/lib/top-10-advertising-jingles.htm

Task 3

www.youtube.com

http://www.uproxx.com/gammasquad/2012/09/four-steps-to-a-great-horror-movie/

Task 4

http://www.ofcom.org.uk/

http://www.asa.org.uk/

http://www.asa.org.uk/Consumers/What-we-cover.aspx

http://www.asa.org.uk/About-ASA.aspx

http://www.asa.org.uk/Rulings.aspx

http://www.cap.org.uk/Advertising-Codes.aspx

http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML.aspx

http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML.aspx

www.youtube.com

http://www.bbc.co.uk/news/magazine-13344575

http://www.asa.org.uk/Rulings/Adjudications/2012/11/Toyota-GB-PLC/SHP_ADJ_206185.aspx

http://www.asa.org.uk/Rulings/Adjudications/2010/7/Paddy-Power-plc/TF_ADJ_48797.aspx

Task 5

http://uk.answers.yahoo.com/question/index?qid=20080402084743AAwgIkz

http://www.ehow.co.uk/info_8111415_qualitative-research-pros-cons.html

Task 6

http://www.barb.co.uk/

http://www.barb.co.uk/about/faq?_s=4

http://www.barb.co.uk/report/index

http://www.barb.co.uk/report/weekly-viewing?_s=4

http://www.ipa.co.uk/

http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables//programme_planner_guide.pdf

http://en.wikipedia.org/wiki/Audience_measurement

http://en.wikipedia.org/wiki/Psychographic

Task 7 

http://en.wikipedia.org/wiki/Rate_card

http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables/spot%20costs%20-%20itv%20media%20-%20itv1%20and%20multichannel%20-sept%2011.pdf

http://www.channel4sales.com/

http://www.channel4sales.com/advertising

http://www.channel4sales.com/advertising/online

http://www.channel4sales.com/advertising/partnerships

http://www.channel4sales.com/advertising/sponsorship/product_placement

Assignment 1: Task 7: Sources of Information in Advertising

Before clients and agencies start making an advert they need to gather information in order to get the most out of their advert.The first step when creating anything is planning and this involves looking at what the target audience would like in the advert such as style and form would be best suited.

 During planning you the agency will also have to look at when to place the advert in terms of time, channel and programme. However they will need to pick carefully because the best slots cost the most and would be pointless if your target audience is not watching these programmes. Rate cards are a quick and simple way to view the cost of placing an advert and are supplied by the channels who set the maximum price for a advert. Although this price is set by them the advertiser will usually pay considerably less as they come to an agreement. Another way that the price of advertising may be decreased is because of duration of an advert, any space that has not been used and needs to be filled and some others. Below is an example of a rate card by ITV and has a list of price, region and time that the advert would be aired. As you can see the overall most expensive region is london and this is because this is an area where the most people would most likely be watching. At 19:30 when Coronation Street is on the price is then is the highest across the times because this programme is the most popular and is when millions of people are watching. An advertiser would look to get an advert in London at 19:30 as they would get the biggest audience but at a price of £14,872.

Audience information packs are also used by companies and contains lots of information for the advertisers and contain information such as rate cards, information for online advertising, air time and  partnerships with programmes.
            Online advertising is growing due the fact more people are viewing programmes over the internet. Benefits of advertising online are that you can reach a wide audience because not only would your advert be shown before programmes but would also be   placed as banners on the sides meaning you can increase your audience. When putting an advert onto the TV it will only play a few times or once in that time period whereas online advertising would increase the amount of times the advert is up and is viewed.  Prices for online advertising change depending on what type of advert you want to place on a site. Examples of types are ones such as banners, pop ups or a video advert which appears before a video someone wants to view. Although the price can change online advertising can be a lot cheaper than advertising on a TV channel. The same pricing structure may be in place as TV advertising with the most viewed websites costing more than the less viewed ones.
         Air time refers to the length that the advert will be on for and the longer the advert will be the more expensive the price. The average length of a typical advert would be 30 seconds long but can be a short as just 5 seconds long or up to around 2 minutes. Companies that have adverts for 2 minutes usually only show once or twice and then use a shorter version so that people do not think of that advert as being annoying and long. An example of an advert that does this is a John Lewis who have recently premiered their Christmas advert. The reason why longer adverts will mean a more expensive is because during the length of a long advert the channel could fit in several adverts and therefore possibly lose money so the increased price will make this as little as possible. When planning an advert it will have t be thought to either have a short time or long time which could effect if people watch the advert all the way though depending on their target audience.
       Partnerships in advertising are when a company links in with a programme either through product placement, sponsorship, competitions or ad funded programmes. Product placement is when the companies place their own products within a show by paying the programme money to do this. This is a good way of adverting because then people will see your product during the programme and are more likely to see it rather than waiting for the adverts when the TV will usually be turned over until the programme starts again. A disadvantage to this is that people may not see the product or not realise they have seen it and therefore would not have any effect in the form of getting people to see and know about your product. Sponsorship is a good form of partnerships because they usually come directly after the show has begun a break and directly before it starts again which means most people will see your product. However with having a sponsorship your product can not have a full length advert and will usually only be a few seconds long.

Assignment 1: Task 6: Audience Information

Before companies start a new advertising campaign they first have to research about when they are going to air their advert. This can be done easily through BARB- Broadcasters Audience Research Board who gather information like the most watched channel or programme  what time of day the most people are watching television and the type of people who are watching the programme. BARB is owned by the main broadcasters such as BBC, ITV, Channel 4 and BskyB. Other than working with the main channels it also works with another marketing company called IPA (Institute of Practitioners in Advertising). These companies collect their information through things called 'Audience Measurement Panel'. BARB and IPA have the same goal of getting researching their audience. 

The audience measurement panel which is used by BARB and other companies is a panel that is a number of households selected on the basis that they are varied and therefore can give a successful view on figures and information. In these households the channels and programmes they watch is monitored to acquire the information they need.This Panel has both pros and cons for its use. Some pros are that the data will be able to get received quickly meaning fast results and be able to get a wide range of information for various specifications such as location of the family and number of people in the family. However there are a few cons of using this and one is that you do not get an idea of how people are watching at one time and what member is actually watching the programme.An example of this is if a sports channel is being watched then the results will not show if it was an adult or child or male or female. This means that when a company is viewing these results obtained they will see that a specific programme is being watched a lot but not what member of the family. In terms of advertising this means they will be able to get an accurate idea of who they are targeting their advert to.

You are able to view TV rating on websites such barb.co.uk which give you a choice of what channels you want to view, the top programmes and a time period. This information is important when putting an advert on TV because then you are to place your advert in the breaks of a programme with more people watching to increase the amount of people that are likely to see it. However the channels also have this information and so these slots with more viewers will have a higher price than one with less views. An example of this is that a programme such as X Factor will have lots of views and therefore advertisers will want an advert during this and the price for having an advert there will cost more than another programme that is not as popular.

 A programme profile information about the programme viewing figures minute by minute and other information such as how long a programmes on for and how many breaks are on during. This information is shown up through charts and graphs. An advertisement company might find one of these useful by seeing what time the most people watch a programme so that they can place an advert as close to that time as possible and is usually at the start of the programme. This will result in more people viewing you advert and more product being sold or used.

 

Audience Classification

The audience is not a block subject, but instead are divided up into separate groups such as social class, job, age and others. All of these classifications have to be thought of when thinking of a place to put your advert in. Social class and job come under standard occupational grade and is important because if a person has a good job with high pay and lots of these people what the same programme then typical adverts would be for things that are more expensive as they would have more money to spend on things and vice versa. Psycho graphics are things such as peoples hobbies and interests which become important for advertisers so that they know what hobbies people have who watch certain programmes so that they know if their advert/product will be suitable for the audience of that programme. Geo-demographics is where people live and is important for advertising a product so that you know whether to advertise a product, such as a tractor, to a programme with a main audience of people who live in the country where they are more likely to need one. The age of the audience is important because what you are advertising may not be useful to a child watching cartoons but instead to an adult watching bargain hunt. This will help so that your target audience is viewing the advert instead of someone who it does not effect or is unable to use. The final classification is gender and this is important for advertisers to see what programmes are watched by the most gender. The reason this is important is because a product such as bras would not be good in the adverts for a male dominated show such as Top Gear. All of these categories are important because it means you can find the perfect chanel and programme to advertise to reach your target audience.

Assignment 1: Task 5: Research for media production

It is important for companies starting a new advertising campaign to do research before actually starting making the product and advert. The reason they have to do this is to make sure that the product will be suited to the audience they are aiming for. If this is not then there may be an issue with getting their product off the shelves or getting complaints from their video.

           Research is not as straight forward as it sounds as there are different types of research and different methods within the form. One type of research is audience research which deals with the question of who is going to be watching the advert and buying your product. If a company gets this research wrong then their product will unlikely sell more than if they got this research right. Questions that are addressed in this type are 'what do they do for a living?' This question is important because it lets the company know what there audience is doing for a living to determine how their product will fit in with the audiences lives. Another question is 'What area they will live in.' This is important because  the company will have to decide what region they are aiming to sell their product in more. This means that if the product is for a tractor then it would be pointless aiming this product for the city and so they would research more into the audience in area of the country. What hobbies they do is also another important topic to research as it will show the researchers what programmes people watch with specific hobbies.

Market research deals with looking at what other companies that sell the same product, trends which involve the product and awareness of the product. Looking at other companies will mean you are able to see how they have done in terms of sales and how they have achieved what they have. Doing this will help you to see if your product will be able to make a profit and if the market is too saturated for your product. Looking at trends and patterns you will be able to view how the product has done overall and in the past. It will also be able to let you see if it will become more or less popular in the future which is important so that you do not waste the money making an advert but does not have any effect because it has already been around and gone. Overall market research is very important because it allows the company to see if their product will be able to survive in the market and how to do it.

The final research to do is production and addressing the question, how is the product going to be made and at what cost. Logistics is important because it lets the company know how much money would have to be spent to collect everything for making the product and advert. Included in this is whether it is viable to complete the product and everything to make a profit. 

In research there are 4 main categories that it will come under and using more than one will be essential to gather the perfect information. One category is secondary research and this means you are looking at research what others have done and be videos, questioner, surveys or books. Pros of doing this method of research is that you will not have to use as many resources to find the information you will need and not spend a lot of money on resource such as paper or people to perform the questionnaire which you can spend on making the advert. Cons of this method are that the information you have gathered may not be for the specific requirement you are looking for and therefore not answering the question you need answered. Another con is that the research you find might be inaccurate or old which will result in you gathering the wrong information and not create a suitable advert.

The second research method is primary research and this is when you find the information you need on your own without taking research from other people through the form of something like a questionnaire or survey. Advantages of using primary research is that you are able to make your own questions meaning you can recieve more specific information for what you want such as ' On December 1st 2006 how many Wotsits did you eat?' which would be impossible to find from someone elses research. Another advantage is that you can control what people answer your questions to recieve information from your target audience. Cons of this method of research is that you will have to go out and use your own resources to get information which will cost money and time.

within these research methods there are also types of research which are quantitative and qualitative. These two types of research are how the information is collected and viewed. Quantitative research is information that is displayed as figures which is useful for comparisons. This is a good research type because it doesn't require lots of reading and can be viewed quick. Another reason why this is a good type is because it means you are able to show up this information as many things like graphs, charts or simply as numbers to compare trends through time. A third reason why quantitative research is good is because it fast to collect as it usually only requires tick boxes and not written words.  Even though these are good points there are still a few bad points one of which is that they do not give you lots of detail and are limited in getting details from the person answering.


Qualitative research is research that is written and not figures. Pros of using this type are that they can be very detailed which means you may get new information from people that you have not before thought of and therefore can research further to improve the data received. The participant is also not confined to the questions and answers given by the researchers meaning you will end with better results. Cons of this type are that they can take a long time to be completed which means you will not be able to ask lots of people to complete it as it will take too long. This could also mean that not as many people will want to take part because they are not willing to spend their time on it. There is always a risk of either not getting enough information from the person taking the survey or too much, giving irrelevant information which the person conducting the research will have to read through and use up valuable time. 

Assignment 1: Task 4: Regulation of Adverts

The ASA and OFCOM are independent regulators who help to regulate ads and take complaints from the public to make sure adverts have complied with code and not cause offence to anyone by receiving complaints from the public about the adverts. Once they have received these complaints they investigate and determine how to act, whether its removing the advert in full, partially or nothing. The ASA cover all types lots of different advertising in different forms of media some of which are magazines, TV, different forms of advertising on the internet and many others. Once they have received a complaint the person making the complaint will receive a message saying it has been received and then be updated on there progress. when looking into the complaints they will start an independent investigation into the advert which has had the complaint.

Although ASA and OFCOM do the same thing overall they are slightly different. One way they are different are that  OFCOM work to regulate Advertising on TV and communication channels such as postal services and fixed line telecoms. They also help to protect people against scams and making sure that TV competitions are working and not a fix to con people. Whereas he ASA work with the public by taking their complaints and proactively checking media for misleading advertising. The ASA and OFCOM respond to complaints by setting up comities and using different people to help determine if the advert should or shouldn't be removed from the form of media. These two regulators use codes which are like rules which should be followed. Some examples of these codes are to do with crime, religion, harm and cause overall offence.

There are two different types of codes, non-broadcasting and broadcasting. These codes can be downloaded meaning anyone can have access to them. Non-broadcasting codes are ones that must be followed by the company making the advert of what they are not allowed to include in their advert or guidelines of how much they can include. One code is for gambling and if included should not portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm. It should not be aimed towards people who are not of age to use or do the subject. Another code is for things that include food, food supplements and claims about health and nutrition. some the rules included in this code are that any claims made by the advert must be backed up by recording s that it does do what you say. Another one is that you are not allowed to disapprove another product in ways that it damages you.

The other type of code is broadcasting and this is enforced by the regulator such as Ofcom or Asa. This acts as a second barrier fr advertisers as they make sure content which has broken the non-broadcasting codes are removed from the TV. These codes are the same as non-broadcasting are only different in the stage at which they are conducted are.



1) Paddy Power Blind Football





This advert received 1,089 complaints  saying that it was offensive to blind people and could encourage animal cruelty. This advert shows a game of blind football taking place when a cat walks onto the pitch through an opened gate and the footballer then kicks the cat. Because there were two separate complaints the ASA had to treat each separately looking into both the offence to blind people and how it could cause animal cruelty. After looking into both not upheld as they thought showing disabled people playing football was not seen as offensive and that the advert was not shown during children's programmes or in the day and that the situation was surreal.


2) Toyota Advert

   

This advert is for a Toyota GT86 a car by Toyota and shows an animated character driving a car that is not exciting then gets the said car above and drives it, at speed, through a wall whilst getting chased into real life. This advert was deemed to be unsuitable because complaints from the public said that it was "irresponsible and condoned dangerous driving." After these complaints and ASA looked into it and found that it broke some codes one of which was 19.1 "Marketing communications for motor vehicles, fuel or accessories must not depict or refer to practices that condone or encourage anti-social behaviour." The end result of these complaints were that the advert could not be shown on TV in the way it was which means that if toyota wanted the advert to be shown again then they would have to edit it so that dangerous driving was not shown.

Adam and Jane BT

BT (British Telecom) have using series advert for a while. The one previous to the university students involved two characters called Adam and Jane and we follow there life's. Series adverts are good as the audience gets to know the characters and the is to develop an emotional connection with them. These are also good as it allows a connection between the characters and the product. Downsides to this is that they can often get boring because they can usually only take the form of a realistic narrative and therefore unlikely to be remembered.





This is the first video in the series and starts off the story between the two characters. It starts of with a problem between the two characters and throughout the series it gets resolved.

Assignment 1: Task 3: Analysing Adverts

This advert is made by a hoover company called dirt devil and is a non-realistic narrative and parody form with the style of a horror and humour. The setting is an old dark house that has been set out in a way that is associated with the stereotype of the horror genre. The target audience for this advert will be adults as they are the people who would buy a hoover and this horror genre would not be ideal for a young audience.

The editing for this advert are long duration shots which helps to give the  advert its tension and sets the mood, this is because the audience will get to see the character more and their facial expressions to get the mood. towards the end of the advert the editing becomes faster pace and is seen as the climax of the advert. The effect of this is that it makes the advert scarier as you do not get to see the girl for a long time in one shot so you do not know entirely what she looks like. After she freaks out the camera moves upwards and there is a contrast in lighting with the dark setting of the girls bedroom and the bright coloured old ladies room.

The cinematography for this advert starts off with an establishing shot that shows the scary house with a beam of light coming from a window. The effect of this light is to give a sense of the priests godliness as he is standing in the light. There are then two shots that show the priest with the mother behind and then the father. These shots help to get an emotional response from the audience because we get to see the characters emotions. After there is a high angle shot and this makes the two characters seem vulnerable. The use of these shots provoke and emotional response in the audience because they would be getting scared and know the characters a bit more so that they connect with them.

The lighting throughout is overall dull and dim which helps to create the spooky and scary advert. In the first shot the priest is standing in a light from the window in the house which gives the effect of the priest being holy. but at the end the light is bright for the ladies room which is a contrast o the rest of the advert and creates the humour. 

The sound is also used throughout to enhance the spooky mood and consists of a mix of single sounds such as clip clop of walking. there was also non-diegetic music with the added slow scary music which builds up the tension.

There is no celebrity endorsement in this advert and but does create a brand identity with the slogan at the end 'you know when its's the devil' which fits with the form of the advert.

Assignment 1: Task 2: Styles of Advertising

Within the forms of advertising there are also styles that contribute to who your target audience is going to be. This is because different styles will appeal to different groups of people such as romance to girls and horror to boys.
          One style that is used is humour and this is because humour has a very wide target audience. Although humour is used widely and can be very effective, if not done correctly then it could easily be counter productive and turn people off of the thing you are advertising. This style will be memorable because the jokes in the advert will make people remember the joke and then link it with the advert and therefore the product. An example of an advert that uses humour is the Argos advert with the aliens. This is a good example because the use of aliens can be made funny for al the family and not just one set of people. The humour in this advert is shown when the aliens get a 3D tv and hide behind the sofa. This is funny because they are scared of something that is used in everyday life by humans. This style is successful because of the amount of emotion and memorability of it.



Another style of advert is horror which makes people scared and therefore gets the audience to be on edge and concentrate on the advert. An advert using this style will be memorable because of the emotional response it provokes. Although this is effective it also limits your target audience as you would not be able to show a scary advert before a certain time and usually miss getting children to view your advert. However this is not a problem if the product does not affect children such as this phones 4u advert. This advert works as a scary one because i builds up suspense. This is also a good style for this advert because the target audience is teenagers and adults who are able to watch this advert and buy the product. This advert is successful for the product because of its effective in getting across its point and the memorability due to the audience being frightened.




Parody adverts are common as it links a text that already exists with the advert and can have a range of audience depending on what text is being recreated. Usually adverts will make parodies of things that are popular and people find happy or good so it would usually cause a happy feeling in the audience. A popular parody advert is confused.com that uses the song YMCA  but changes the words to fit in with their business. Because the song is well known by the majority of people this advert can link themselves with the song meaning when someone thinks of YMCA they will most likely also think of confused.com. This is suitable for the product because it allows the company to give lots of relavent information in a catchy song that fits with the happy, lively animation. I think this style is successful because if it achieves its goal then the audience will link the product with the thing that the advert has made a parody of and therefore people will think of the product when thinking of the text that has been used.




An advert with a jingle is a good style to use as it will usually make people feel happy and a short jingle will usually get stuck into someones head so they will keep on remembering your product.  A risk when using a jingle is that if not done well then could result in your advertisement campaign be ruined due to poor feedback. The style is successful in selling the product because it is fun and different to other adverts on at the time giving it a unique edge. The advert involves a variety of people implying its for everyone. This advert and style are successful because of its catchiness so people will remember the jingle and then the product.




Shocking adverts are usually created for charity adverts to create an emotional response from the audience, usually sadness or guilt. It makes the advert memorable because of the response made by the audience causing them to not forget the shocking images or videos shown. This style is suitable for the purpose because of the emotional side that the audience will feel and therefore make the audience want to do something about what they have just saw by donating. This style is successful becasue there are no fancy graphics or animations involved meaning the advert gets straight to the point and people know instantly what the adverts about.





Sex appeal is what adverts and if done correct they can arouse both men and women which means that they will be concentrating on the advert throughout. Adverts that usually do this are ones for make up or aftershave/perfume. It will make the advert memorable because the audience would continue thinking about the people and situation that the advert took place in. I think it is a suitable style for make up and aftershave adverts because it makes the audience think that if they buy or use the product then they will get the women/man. This device is successful because it makes the audience slightly aroused and make them focus on the advert then make them want to buy the product. The advert below uses this well by also using a celebrity to create a higher sense of passion between the characters and a more emotional response from the audience.

Assignment 1: Task 1: Forms of Advertising

There are different forms that an advert can use to get across there message or sell their product. One of these forms is stand alone, this is when the advert appears as a one off and is not connected to other adverts they do such as spec-savers which does not have a continuous story to it. benefits to using a stand alone advert is that the advert will be original most of the times. Advantages to this form is that you do not have to think of a story line to use for the whole series of adverts you would otherwise be doing. This is seen in the advert below where the makers did not have to think of the consequences of this and could leave it at the climax of the advert. Drawback to standalone is that it is harder to have your company associated with a certain thing which in turn will make people associate that object/phrase to the product. Another one is that the audience most likely won't make an emotional connection with the character, for example the audience may not be feeling sorry this character as they do not know him and have not made a connection with him. meaning that the advert is more likely to be forgotten.
                    

Another form is animation which is good to use if you want to go beyond the boundaries on effects that you may not have been able to with actors. This means that are able to make things happen that would not happen in real live and examples of this is a round yellow character being able to talk or an orange character with long waving arms. Another advantage to this is you are able to make the advert much more colourful than you be able to do if you was filming because you are able to add colours to the characters rather than using costumes which would be hard to give the same effect as an animation. Disadvantages of this is that animation can be expensive and very time consuming meaning your advert may not be on the tv as quick as if you filmed and therefore losing possible customers. Animation is also hard because it is all done from scratch meaning the characters and settings all have to be thought of and created from scratch.



Typography (text based) is another form of advertising which consists of a sequences of words with motion that have been animated and has speech over the top as shown in the advert below. This advert has a narrator which in this case is a celebrity and is used to read the text on the screen and also add information so that the audience does not have to read.  Advantages of using this form is that the will be low as you will only need to employ as people as you would have it you was using the animation form because you do not need artists to create the character and then a computer animator to put that character onto the computer. It will also be quicker than some other forms because there are not as many steps involved in the creation of the advert meaning you will be able to broadcast your advert earlier.  Disadvantages of this form are if not done right then they can appear shabby and not get the attention of the audience.




Documentary Adverts are used for adverts mainly f it involves some kind science such as a new toothpaste which acts in a certain way. The effect of this form is that it makes the audience believe this new product is very good because it appears to be a professional talking about it. This is an advantage because facts are given and these make people trust what is said. The advert is shown as an interview of an actor in a white coat speaking with scientific words who the audience would trust more than a person in a hoodie. A disadvantage of this form is that these adverts are usually not memorable so the advert would be a waste of time as it wouldn't be remembered.


Talking heads is similar to the documentary form but instead of one person talking about the product it is set as an interview with members of the public talking about the product. This form is good because the advert usually uses actual customer comments so the audience would believe more that the product is good if the comments are from customers. This forms also good because the target audience does not have be guessed and could show that the product is meant for everyone or specific people by showing actors of different genders, age and ethnicity. These adverts sometimes included an interview with an authority such as a scientist which gives it the same advantages as a documentary advert. Disadvantages of this form are they can be non-memorable like the documentary form.


Non-realistic forms are adverts that are surreal which means there is no limit to what the advert can have whether it's someone firing sweetcorn from a pen or being able to fly. Advantages of these are that they can be very memorable as they are often very original. These adverts are created with adverts and effects but may also involve a bit of animation. The thing that makes this advert non-realistic is that the man is surfing on a inflatable crocodile which is impossible or very hard.