BT (British Telecom) have using series advert for a while. The one previous to the university students involved two characters called Adam and Jane and we follow there life's. Series adverts are good as the audience gets to know the characters and the is to develop an emotional connection with them. These are also good as it allows a connection between the characters and the product. Downsides to this is that they can often get boring because they can usually only take the form of a realistic narrative and therefore unlikely to be remembered.
This is the first video in the series and starts off the story between the two characters. It starts of with a problem between the two characters and throughout the series it gets resolved.
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