Doing market research will allow us to find what styles and forms other adverts that sell similar products. This is useful information to have so that we can determine if our idea of the style and form would fit in with other adverts but also stand out. To get an accurate idea of the styles used by these companies i should try to get a range of mint companies instead of one to get a oversight of how these adverts are made.
The first Company that i have found is tic tac and this company has changed its style of adverts from the 90's to now. This first example is an advert from 1993 and is in the style of talking heads.
Although this an advert which sells a product similar to the one we are selling because it is from 1993 it means it will not helpful to researching the market for Polos. This is because since the time this advert was made society and the media have changed so people may not respond the same way to this advert as they may have in the 90's.
The next advert would better suited to use for market research because it has been made more recently than the one above and therefore the audience is unlikely to change much between 2008 and now. This advert uses humour which is the same style our advert is going take the form of.
After asking some people what adverts they like 3 answered compare the meerkat and one was the William hill bird is the word advert. This shows that the the audience prefers humor in adverts than any other genre.
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