Pre production - Front Sheet

Proposal Prepared by Daniel Cole

I will produce an advert for the company Rowntree to advertise their product Polo. The target audience for this advertisement is 16-20 year olds and take the form of a comedy set in medieval times. This advert is being used to get people to buy the product. The advert will be filmed in a forest to create the  effect of the it being set in medieval period.  The advert will have music that has been created by youtube user we have permission house it from them. The start of the advert will be switching shots between one character walking and another running with the pace also changing between calm for the walking character and fast for the running character. One character will lift up a mint as though to eat it and will get an arrow shot at it which will create the hole of the polo.  The advert will be filmed on a digital camera in high resolution and edited using Final Cut Express.