In order to get feedback for our advert we used two methods which would give us a good enough collection of feedback so that we would be able to evaluate the effectiveness of the advert in terms of getting the message across and promoting Polo's. The reason for using more than one method to collect feedback was to allow us to collect a large variety of feedback from a range of different audiences. This meant that we could see whether the advert had reached our target audience and also if other audiences, such as different ages or genders, were also interested in the Polo advert and if it changed their thoughts on Polo's. The methods that we used to receive the feedback were surveys and focus groups.
We created the surveys via a website called survey monkey which meant that we could set a link on our blogs so that many people from different parts of the world were also able to answer rather than only people who we knew and could physically get into contact with. We created two surveys, one which would collect qualitative results, these would be open questions which would require a person to write what they thought. One example would be 'Could you please describe the story of the advert?' The other type of survey is quantitative and consists of closed questions which limited options. An example of a question which would be found on this survey is 'How old are you?' The reason that two different types were used is so that we were able to put one set of results from the quantitative into graphs as a visual representation and qualitative so that we could receive feedback in much more detail and analyse the good and bad points of the advert through other peoples views.
The other method that was used to obtain feedback on our advert were focus groups. These focus groups enabled us to ask the questions first hand and go into much more detail when asking the questions and also when they answered them. We conducted two seperate focus groups, one with people from the target audience which we first thought of in the initial stages of thinking of the idea and also someone from a different age group so that we were able to see whether the advert also appealed to other groups. The focus groups worked by firstly showing them all the advert and then asking a few questions. The purpose of doing these were to see if we successfully made the advert to appeal to the audience that we wanted.
We created the surveys via a website called survey monkey which meant that we could set a link on our blogs so that many people from different parts of the world were also able to answer rather than only people who we knew and could physically get into contact with. We created two surveys, one which would collect qualitative results, these would be open questions which would require a person to write what they thought. One example would be 'Could you please describe the story of the advert?' The other type of survey is quantitative and consists of closed questions which limited options. An example of a question which would be found on this survey is 'How old are you?' The reason that two different types were used is so that we were able to put one set of results from the quantitative into graphs as a visual representation and qualitative so that we could receive feedback in much more detail and analyse the good and bad points of the advert through other peoples views.
The other method that was used to obtain feedback on our advert were focus groups. These focus groups enabled us to ask the questions first hand and go into much more detail when asking the questions and also when they answered them. We conducted two seperate focus groups, one with people from the target audience which we first thought of in the initial stages of thinking of the idea and also someone from a different age group so that we were able to see whether the advert also appealed to other groups. The focus groups worked by firstly showing them all the advert and then asking a few questions. The purpose of doing these were to see if we successfully made the advert to appeal to the audience that we wanted.
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