Presenting the Results

After we had received enough replies to our survey in order to get a sufficient amount of feedback to effectively evaluate our advert we convert each of the results from the questions into visual aids. These visual aids are things such as graphs and charts and means that the feedback can be viewed quickly. We done this so that when presenting the results to other peers and also explaining what was good and bad about the advert it could be done to a high standard.

The question that was asked on the survey was 'How well has the advertisement been edited?'. This question was asked so that we could see if the audience thought the advert was well constructed as if people replied negatively to this question then this means it is a high chance the idea that we wanted to get across to the audience did not work. However this was not the case as the feedback to this was very high with no results being below 8. This shows to us that we succeed in putting together to advert to a high enough standard.

The second question that was asked was concerning the acting in the advert and was 'Do you feel that the acting was satisfactory?'. The reason that this question was asked was to see if we were convincing in the advert at selling the product and that the advert did not look like a group of people in 2013 in a forest but instead actual medieval people in a forest. From the results it was clear this was achieved by the actors which together with the good editing helped to immerse the audience into the world that we were portraying.

'Do you feel that the soundtrack throughout the advertisement was suitable?' was the third question in the qualitative survey. The soundtrack was designed to create a specific atmosphere in the advert and would hopefully get the audience to get involved in the advert emotionally through the tense music and editing. Out of the 11 people that answered the survey 10 replied yes to the question and 1 person no. The conclusion from this is that overall the music was well fitted to the advert to create the suitable environment and intensity that we wanted although there was someone who answered no there will always be times where some things do not appeal to some people where it does to others and because the majority answered yes then this means that the music was suitable and good for the advert.     

Another of the question that was asked was about the story line and was 'Was the story line of the advertisement clear?' we asked this question to see if we had successfully created and structured the story which is one of the most important things when creating the advertisement as if the audience did not understand the story then they would be confused about how the advert relates to the product and will be more than likely to forget about the advert quicker than if they could understand it. Like the other, 11 people answered this question but this time only 9 people said that they could understand it and 2 could not. This shows that the advert was not well constructed but there were improvements that could have been made in order to make it more clear to the audience.

The purpose of this question 'Would you purchase a Polo after watching the advertisement?' was to get an idea whether or not the advert completed its task to get people to know about the product and get more customers. This question was asked so we could get an idea if this advert performed its main goal that adverts should be doing and the results show that our advert was successful in doing this but was not entirely successful. This is seen because not all of the people that answered the survey said that they would purchase Polo's after watching the advert. although it would have been ideal to get all of the candidates to reply positively these answers are still good as the majority answered yes.     

'Do you feel this advertisement was entertaining?' was another question that was asked in the survey for qualitative results. This question was asked so we could tell if the advert kept the audience focused onto the advert so that the full effect of the advert impacted onto the audience and they knew what the product was for.When we received the results we were pleased because the they revealed that the advert was entertaining         and therefore they would be more likely to connect with the advert and thus the Polo. In the results, all of the people said that the advert was entertaining. 

At the start of the survey the question we asked was 'How old are you?' and this was asked so that we were able to see what the age range of people we surveyed were. From looking at the ages of the candidates there is a problem that can be seen which effected the results slightly. This problem is that there was not a range of ages which means there will not be a clear representation of how the advert was perceived by the average of age groups. Although this is a problem it can also be seen as a god thing as the majority of people that answered the survey where in the age group of who the target audience was so we could take these results and  look at them in terms of how effective the advert was towards our target audience.

After the quantitative survey we then went about getting the qualitative results from the survey. This survey helped us to collect more detailed answers so that we could see why aspects of the advert did or didn't work rather than whether if parts did or didn't work. In this survey the same amount of people took it with the same age as the quantitative as it is the same people. Although these results provide ore information and detail this means that they are harder to put the answers into order of how they replied and analyse the results.

The first question that was asked was 'Did you enjoy the advertisement?' It was only once we received the results that we saw the question asked was not one that should be on a quantitative question because it is closed and can not be answered in detail. However there were a few people that wrote a little more detail on the answers to why they enjoyed the advert. One person said that they 'liked the joke at the end' which shows the advert was successful in its genre that was aimed for to be humorous. 

The next question that we asked was to see if they could understand the storyline to the advert. This question was asked to see whether or not the audience could understand the story and if we had managed to get across the story in the time that we had for the advert. If people did not get the story to the advert then this means they would be less likely to remember it and also less likely to purchase the product. From the results that were received the majority of the replies said that they could understand the advert and explained about how the arrow cause the hole in the mint which created the Polo. Some other said it was about a man in the medieval times which shows these people did not understand the story and one person said that they do not know what the story of the advert was.  Overall from the results of this question we gathered that we did manage to get the story across to the audience but it definitely could have been improved.

The fourth question asked in the survey was 'Did you like the way the advertisement  was edited? Explain why.' This question was so that information could be collected about the editing of the advert which is a big part of the advert because if the editing was poor then the advert would lose its effectiveness. The results that we got were positive with all people saying that they liked the advert which provides evidence that the editing and therefore the meaning if the advert was very good.

'Do you think any improvements could be made to the advert?' The main goal of getting feedback is so that if we were to do this again then what could have ben done better and this question addresses that precisely. Some people answered that there were no improvements that could have been made which is good news and others gave feedback for areas that could have been made better. One of these comments was about the ages that would e watching this advert and was about 'not sure all age groups would understand the marco polo reference.' With this piece of feedback we thought about how we could have solved this problem but we could not think of any to get everyone of the all age groups to understand the reference so thought it may only be a small portion of people that would not understand it so this could be left if we were to complete this task again. Another piece of feedback that was given was about making the story and setting clearer for the audience. This was a problem that was seen from early on and tried to make it clear but is hard when the audience will only be seeing the advert for a matter of seconds. However we could have had a short establishing shot at the start and also maybe having a more beginning shots of the characters so the audience can get an understanding of who they are a bit more.

'Would you recommend the advert the advert to others was a question that we asked in order to see if this advert entertained the audience. We would get this information from this question because if they did want to recommend the advert then this means they enjoyed it. The feedback was positive as 10 of the people said that they would recommend the advert and only one person said that they wouldn't.